OUR WEEKLY BLOG

Some snippets of information we think you might find useful

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Working in a digital landscape, your effort in your work is sometimes short-lived. So how do you get inspired and stay creative in this fast paced, ever moving environment?

Depending on the nature of your industry, getting inspired and having updated, relevant content can look different to you. Whether this means reading current affairs, watching the news or researching your audience, the challenge is to have strong content that people will return to and share.

 

 

Get a fresh perspective, sometimes we are so intent on finding information that we may miss what is around us or how we view information. Take a step back and look at your industry from a new angle. How would you like to see information as a potential customer?  Incorporate your daily activities or challenges in your social media strategy.

Try something new, if your current routine is leaving you uninspired, try a new one. There is no limit on this, maybe you work in silence or need a team meeting, your clients will thank you.

Sign up! Sometimes you need to completely remove yourself and attend a conference, meeting or creative lunch. Attending industry related events surrounds you with creativity and like-minded people. You will be in an environment of latest trends, challenges, technology and the best practices for your business.

Listen to your audience, the internet gives a lot of room for open discussions, opinions and scathing reviews. By listening to what your audience is looking for, this may inspire your content and how to appeal to your potential customers.

Use your audience, create content that gets your audience to create content! Ask questions, engage, post images, hold a competition, look for ways to keep your audience captivated.

Plan ahead, just because you’re being creative doesn’t mean you can skip out on the organization part of being productive. By planning ahead, you will have some time to work with if you do hit a creative wall.

Creating relevant content is a challenging and fast-paced endeavor. Looking at a blank screen and hoping for it to turn into captivating information is a challenge too.By using digital rich media, audiences digest information better than a plain post.Through watching videos as compared to other forms of content marketing, your audience is more like to grasp see your message. Podcasts assist customers who are much better learners through listening. Infographics and interactive content is still growing rapidly as consumers prefer to view data than read it.

This is why you shouldn’t hesitate to incorporate strong media as a priority in your social media strategy. Rich and creative information assists online marketers with a more interactive experience and therefore engages users with your business. Start building processes to keep the inspiration flowing. What is your method to being inspired and staying relevant?

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On Tuesday, Apple – the world’s most valuable brand, held its first ever press event in the new Steve Jobs Theatre in Northern California to showcase a new array of products. And deliver they did.

Launching the iPhone 8 and iPhone X, an updated Apple Watch and an updated Apple TV 4k – these products give us an interesting look as to where we are headed in our digital futures and what our potential audiences are looking for in brands and how to adapt products to their lifestyle choices.

What Apple has achieved in the world of business and marketing is truly remarkable and inspiring.

They have consistently understood and catered to their target audience, all while establishing that Apple is a lifestyle. By pleasing their audience through quality, user-experience and value, they have established brand loyalty.

If you like running, Apple will show you how their brand can improve your daily jog. If you like music, Apple will certainly show you how their brand will improve your day-to-day listening. The Apple watch alone is now the number one watch globally. They truly understand how to approach their audience and easily showcase why they are best at what they do.

Their keynote advertising represented this too – they show how their products can drastically improve YOUR choices all while being inclusive, sincere and personal.

 

 

Apple established its core values and everything else has followed suit. They have maintained their brand as simple, friendly, innovative and certainly stylish.

The popularity of Apple’s products is also largely due to their easy accessibility not only to tech-savvy consumers, but children and seniors too. They are brilliant in product line, design and maintaining Steve Jobs’ belief that ‘the user doesn’t always know what they want’, so they’ll show you. Which other company turns a conference in to a live global event?

South Africa has 14 million online buyers and 500 brand messages online per person per day. Brands need to think strategically about how to stand out amongst all this clutter.

What do we take away from this?

The key to modern marketing – Simplicity.

Simplify the decision-making process for your customers.

  • What are the most convincing benefits of your product/brand?
  • What is the minimum amount of information that can be provided to your website/social/marketing to help customers make a decision?
  • How can this information be presented in a clear and concise way?

“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.” – Steve Jobs

 

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Nowadays, the word “hacker” carries an overwhelmingly negative connotation, leaving you to imagine digital bandit’s intent on stealing identities and releasing unruly viruses into cyberspace.

With society’s ever growing digital expansion, computers have somewhat become mandatory to run a successful business. Thus, putting more information at risk than ever before. From large enterprises, small businesses, mid-sized corporations, political groups, leaders, influencers and certainly celebrities, almost anyone with a public online presence is a potential target.

Hacking isn’t something new, however the definition and level of understanding has broadened to involve different factors:

  • Hacking is identifying and exploiting weaknesses in computer systems and/or computer networks.
  • Cybercrime is the use of computers and networks to perform illegal activities such as spreading computer viruses, online bullying, performing unauthorized electronic fund transfers and so on.
  • Ethical Hacking is about improving the security of computer systems and/or computer networks and is legal.

In recent pop culture terms, we have seen the HBO network hacked by a group intent on releasing company information, documents, unaired shows, confidential access to social media and personal information such as the addresses of popular TV show actors and actresses, all for a hefty ransom. In the late 90’s, a 15-year-old managed to hack a division of the United States Department of Defense. While most cyber crimes are committed through the internet, South Africans have recently taken to social media to complain about mobile hacking with “one ring calls”.

This is global, doesn’t limit who can do it and poses a threat to everyone.

It has therefore become imperative that any digital presence is secured and as unexposed as possible to the threats of cyber crimes. This goes from simple steps such as ensuring that your staff have strong passwords and authorised access to your business accounts. There is a necessary reason to include uppercase and lowercase letters, numbers, and special characters in passwords. It is vital to back up your information regularly. Install anti-virus software on your operating systems.  Depending on the nature of your business, hire a security expert who can ethically hack your systems and provide you with feedback on your businesses safety. Take preventative steps to secure as much as you can.

Businesses need to protect themselves against these threats and take them seriously. The potential damage and ramifications can be a cost to your company, reputation and post-attack disruption to the normal course of business.

If you’re aware of these types of attacks, how they work, and what they can do, there’s no excuse for letting your website or business become a statistic. With the world now firmly in the digital age, the hacking community has become more sophisticated, complicated and complex than ever.

Throughout all the hacks, there is a very strong chance that your email address has been compromised.

Click here to see if it has and update your security accordingly.

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As an agency, we’ve been following digital marketing trends and it’s to no surprise that video is shifting and shaping the world of marketing now more than ever. So much so that it’s a vital part of any content strategy.

Recently, Luis Fonsi and Daddy Yankee’s “Despacito” took the crown for the most viewed video in YouTube history. The Spanish song became the first video to reach three billion views on August 4, 2017.

Continue reading Behind the Phenomenon of Going Viral

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Multi Channel Customer Journey

Digital is an ever changing and growing tool for marketers to reach their audience on a personal level.

Globally, 5 Facebook accounts are created every second. With 86400 seconds in a day, that is 432 000 Facebook profiles per day. The average time spent on each Facebook visit is 20 minutes. That’s a lot of noise. And that is one social media platform.

This is an audience that you want your business to reach before their first cup of coffee in the morning. South Africa alone has 14 million online buyers and 500 brand messages online per person per day.

Continue reading Digital Day Out: Consumers Take a Multi-Device Path-to-Purchase

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The ever complex and increasingly digital commercial world that we live in means that there are so many marketing tactics and trends to consider. Which ones will work for your business? Which ones will cost you money? Can you use one without the other?

The truth is: no one tactic should work in isolation, but rather as part of a strategic digital marketing plan – combining a number of strategies together to drive more effective and impactful results.

Continue reading The Digital Trifecta: Optimising Owned, Earned & Paid Media

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Once upon a time, Coca-Cola just sold beverages, Lego was just a manufacturer of brick toys, and IBM a technology company. If they wanted people to hear about their products, they took out advertising space or wrote a jingle. How times have changed.

Along with the digital revolution came a distrust of advertising and other disruptive marketing methods, and a craving for information. All of a sudden, it wasn’t enough for brands to simply sell a good product, they had to be interesting. They had to become less like sellers and more like entertainers, informers and storytellers.

Continue reading How Brands Are Becoming More Like Media Companies

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Ever since social media made its way into people’s lives and the digital marketing scene worldwide, brands have been given a unique opportunity to connect with their audience on a much deeper, more personal level.

When done right, social media campaigns can catapult your business into viral stardom and help create a loyal brand following on which to build your marketing efforts and profit-making potential (sounds great, right?). One misstep, however, and years of hard work could come crumbling down faster than Lindsay Lohan’s acting career.

Continue reading 8 Lessons Learnt from Social Media Campaigns in 2016

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One of the most important factors to consider when designing a website is cross-browser compatibility. Cross-browser what? Basically, not all browsers were created equal. What looks amazing in Chrome, may look downright ugly on Internet Explorer – that is if it even displays at all (not that we’re biased or anything).

With so many browsers hitting the web, with many different versions, for many different devices, getting your website to display perfectly on each one can be tricky to say the least. So which ones should you focus on and which ones really matter when it comes time to test your website?

Continue reading Cross-Browser Compatibility: Comparing 5 Web Browsers

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That time of the year has come. By now, most people are counting down the days until they shut down shop and are finally able to swap their chinos for shorts, ready for a couple of weeks of unadulterated relaxation time. But what happens to your marketing while you’re sipping on frozen margaritas at the beach? Does it take a holiday with you?

If anything, the holiday season is the best time to keep your marketing efforts going. A well-thought out holiday marketing strategy could be just what your business needs to boost audience engagement and build your online brand ready for a strong start to the New Year.

Continue reading While You’re Away: 4 Tips to Plan a Holiday Marketing Strategy

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